Master Delivery Schedule (Event Management) Case Study

Master Delivery Schedule (Event Management) - Case Study Example The River festival is held every year at several locations. This event is run in both forms, be it free of cost or trade fare events. These kinds of festivals are necessary for society so that people can interact with each other and are given a platform to turn the life into joy and fun. In today’s times every individual is tied up in their busy schedules and is busy neck deep in trying to make ends meet. Therefore, they do not find time to interact with each other and celebrate the life. Thus, these kinds of festivals are medium to connect people and give them a chance to get off their busy lifestyles and enjoy life. It is significant to note that people only want to go in festivals or celebrations that give them adequate amount of entertainment and leisure, which is only possible through good event management. The specialty of this river festival is that it provides high quality services and entertainment to visitors and that’s the reason it has gained immense popular ity over the years. Another reason for the increasing popularity of this river festival is its association with Brisbane festival. Brisbane is also a big series of events, which is now merged with the River festival. Reason behind the merger is to give it the potential to be the best festival in the whole of Australia. A large globally renowned Australian production company is also associated with this festival render its quality support. Thus, best event management services are planned to make the even a huge success. Various cultural programs, music shows, visual arts etc. are included in this festival to make it more interesting so that largest crowd can be attracted to the event (Maidstone river festival 2010). Identification and roles of key operations stakeholders: Key operations stakeholders are significant entities in any master delivery schedule and the recognition of these key operations stakeholders is of prime importance. In Riverfestival, operations stakeholders play an important part and the success of this large scale event will be dependent on the same. Good operations stakeholders are identified by observing the activities being performed by various parties in Riverfestival. However, operations stakeholders claim their roles and perform the allocated tasks in the Riverfestival, if they perform good activities, then management of festival would not be a problem (Phillips and Stawarski 2008). Stakeholders of Riverfestival have various functions. These stakeholders include transportation agencies, law enforcement agencies, public safety agencies, event organizers, elected official etc. The public safety agencies include fire and EMS. Emergency services and other concerned services for good event management in Riverfestival are only possible by proper coordination of all the stakeholders involved. Thus, it is obvious that stakeholders play a significant role in the success of Riverfestival. Implementation of various programs in an appropriate mann er is also important. All programs are executed with the help of proper involvement of stakeholders (Global expertise in meeting and event management). Outline of traffic management planning and operations: Traffic management planning and operations is also an important criterion for the success of Riverfestival. Traffic management planning includes good traffic control services required in a festival

Adam an American man Essay Example for Free

Adam an American man Essay Our piece did not have a title. The assessment was called Adam monologue, and we didnt change the name of our piece of work. It has been called Adam monologue, because we have Adam in the cell in the point where hes about to get crazy. We decided to have two Adams as we thought that it would have been more effective to watch.  AIM OF THE PIECE: The aim of these piece was to show the theme of survival. In fact, our work only included one scene, but we have shown the inner side of a human being kept in captivity for such a long time. In this case we talk about Adam an American man. Adam is a gentle person, kind, and very proud to be American. He is also the peacemaker, who calms and sustains the other two characters in the play, Edward and Michael, but who is also troubled by terrible dreams and fears. He has known the worst of captivity, because he has been alone in the cell. In the scene we see him troubled by the fear of death. Hes becoming very pessimistic about his future, hes now realizing that the Arabs want to kill him. A reason of that is because Adam is American, and they are seen as war prices if captured. In the seen we can see that hes very troubled and becoming mad. We represent his inner mind by adding in the scene another Adam, who is suppose to show how he was before becoming mad. I think that the two Adam are really different, obviously, as they show the two different part of a man such as Adam  . In fact the second Adam, who is suppose to be the normal one, comes into the scene and starts exercising, as Adam would do. But the response that we get from the troubled Adam is different. He first wants to know who is the person who has entered the room and he wants to know how. He then ask what hes doing. Here we have a really strong eye contact by the two Adam. The troubled one seems scared by the other one. We have the impressions that the normal Adam, has got the power over the other Adam. In fact when Adam is trying to reassure the troubled Adam, by touching him on the shoulder, the reaction of the troubled Adam is that he tries to get away from Adam and he starts getting really frustrated about what he tells him. In fact when the normal Adam starts to read out the Koran, the troubled Adam is really frustrated because he doesnt want to listen, and he start screaming that hes going to die. This is how the scene finish it. PRESENTATION: The piece was well presented, and I think that everyone in the audience has understood what had happen in the scene. We planned the scene very carefully. Since that we where not aloud to use the stage because we were filmed somewhere else, we had to use another space. We had decide to have the troubled Adam sitting down lining against the wall, with the hands on his face, and with his legs bend. By this already we can easily understand that hes frustrated by something. When he then starts speaking we also know what the reason is and we have shown quite carefully how a person would feel after being so long in a cell being chained. He speaks with a very angry and frustrated voice, this is because he knows that he is going to be killed. When he finishes speaking he dives his head into his hands. Then the normal Adam enters the scene, and he starts exercising, by doing sit-ups, this was suppose to keep him fit, so that he could have competitions with the other two in the cell. As the troubled Adam put his head up and sees the other Adam he asks who he was, and how he got in the cell. When he receives the answer that the new character was actually him, he starts getting mad. We then wanted to show that the normal Adam was in control of the situation. To show that we had the two Adams on two different levels. The troubled Adam was sitting on the floor while the normal Adam was standing up. We also had the two Adams talking with different speed in the voice. In fact the normal Adam was really calm and reassuring, while the troubled Adam talked really fast, and he was really frustrated. This was once again to show who was controlling the situation. STRENGTH AND WEAKNESSES: As any piece of drama, our piece had strengths as well as weaknesses. One of our strength was that we show this piece in a very original way, and I think that the audience really enjoyed looking at it. Another strength is that my partner and I really worked well together, and we didnt have many problems coming out with ideas. I think that our last strength was that we wrote down a script which helped us remember what we had done, so that we wouldnt forget. The piece had some weaknesses as well. First thing I think that, our piece could have been longer so that could have been more effective. Another weakness is that we couldnt use the stage and the piece could have been better if acted on stage. As the stage offers more space.  By looking back at the piece I think that my partner and I have done a good job into getting into Adam mind to try and feel as he would. PROBLEMS I HAVE EXPERIENCED: I think that my biggest problem is the language but I can easily co-operate with it. Another problem that I have experienced is that the character that I have played is not as I am. In fact in the play I had to be really calm and mature, trying to reassure someone else. In life I am a total different person. In fact I wouldnt be walking with my back straight and talking very slowly, trying to keep a very neutral facial expression trying to show no emotion, as I was suppose to be the inner side of Adam. I think that at the end I have done a good job into acting the inner side of Adam.

The Dredd Scott Case Essay -- Supreme Court American History Slavery E

The Dredd Scott Case The Dredd Scott case involved a landmark decision in the history of the Supreme Court, in the history of the United States the decision in this case was one of the most damaging statements in the history of the Supreme Court, involving the citizenship of a black person in the United States, and the constitutionality of the Missouri Compromise in 1820. The history of a black man named Dredd Scott states that he was a slave originally owed by a family by the name of Blow, which ended up selling him in 1833 to an army surgeon by the name of Dr. John Emerson of St. Luis. Due to his involvement as an army surgeon, Emerson was transferred to numerous places such as Rock Island, Illinois, Fort Snelling in the Wisconsin Territory then back to St. Louis in the end of 1838. Scott had accompanied Emerson throughout this period. Emerson had taken Scott to places that forbidden slavery according to the Missouri Compromise of 1820 and Scott was even allowed to marry during this! time period on fre e territory, his companion being a woman who was also a slave owned by Emerson. As Emerson and Scott had returned to St. Louis, a territory where slavery was legal, Emerson died and Scott was left to his widow, who eventually gave Scott back to his original owners, the Blows. Henry Blow, Scott’s original master, was opposed to the extension of slavery into the Western territories, and Blow lent Scott’s residence on free soil in Illinois and Wisconsin Territory had made him a free man. In 1846, Dredd Scott brought suit in the state court on the grounds that residence in a free territory released him from slavery. A lower state court had found to be in favor of Scott, but in 1852, the Supreme Court of Missouri ruled that upon his return to territory where slavery was legal, the status of slavery was reattached to him and therefore he had no standing before the court. The case was brought before the federal circuit court, which took jurisdiction, but held against Scott. The case was taken on appeal to the Supreme Court, where it was argued at length in 1855 and 1856 and finally decided in 1857. The decision handed down by a majority of the vote of the court was that there was no power in the in the existing form of government to make citizens slave or free, ! and at the time of the formation of the US Constitution they were not and could not be citi... ...than presiding over a session of the circuit court), Taney on the 28th of May, 1861, declared Merryman entitled to his freedom on the grounds that he was illegally detained. In an unusual move, he filed and opinion condemning Merryman’s arrest as an arbitrary and illegal denial of civil liberty. Taney stated that military detention of civilians like Merryman was unconstitutional because only congress had authority to suspend the writ of Habeas Corpus. Taney described the president as a mere administrative officer charged with faithful enforcement of the laws. according to the Chief Justice this amounted to a constitutional duty not to execute the laws "as they are expanded and adjudged by the co-ordinate branch of the government, to which that duty is assigned by the constitution." Taney sent a copy of his opinion to Lincoln. President Lincoln justified his action in a message to Congress in July 1861. He reasoned further that the framers did not intend that in an emergency no action should be taken to protect the public safety by suspending Habeas Corpus until Congress should be assembled. More importantly he ignored Taney’s opinion. Merryman, however, was later released.

The Fatal Grudge :: essays research papers fc

â€Å"For I have decided to send Ad Patres[Spanish for â€Å"to the fathers†] the feminists who have ruined my life.† -Marc Lepine, suicide note. It was the early evening of December 6, 1989; just nineteen day’s before Christmas. The students of Montreal’s Ecole Polytechnique were just finishing their classes when a stranger walked into the engineering building. Like a sadistic Santa he carried a Sturm Ruger Mini-14 automatic rifle, knives and bandoleers of ammunition. The stranger was Marc Lepine. At the end of the day he would be dead along with 14 women; leaving a suicide note blaming feminists for his actions. Marc Lepine’s brutal actions are a shocking reality check of the growing number of savage acts done by men towards women. There has always been a difference between men and women and how both treat each other. You could say the two genders secretly hold a grudge against one another. This grudge will on occasion surface and cause conflict between the two; either in a peaceful matter or violent outburst. What causes this resentment? In the women’s case many feel they do not have the same privileges that men have. On the other hand, some men say that women are now stealing the privileges which were hard enough to attain while competing with their own gender. Stevie Cameron also recognises this and states â€Å"Sharing power is not easy for anyone and men do not find it easy to share among themselves, much less with a group of equally talented, able women.† (2) This tension is then the hotbed from which these acts of violence must originate from. Women are considered by most men to be less physically inclined. Is this true? In the past men have always been the symbols of strength and fortitude, while the women represented the more gentler and timid qualities. This unfair outlook is alive and well in today’s day and age. Although it’s not nearly supported as strongly as it once was it still sits in our subconscious, dictating our actions as a society. For instance, if you took a 18 year old boy and a 18 year old girl, they have a very different set of rules to follow. These rules are set by their parents who make them based on the previous presumptions. So the girl will find it unfair that the boy, who is considered her equal, can go where he wants, when he wants.

Exhibition Learning Essay

Art is controversy. Even with words and visuals, it cannot be explained in its full essence. It can be felt, it can be understood, but it cannot be explained by anyone. It can be explained by the artworks themselves and for each individual, the meaning is different. One of the most common ways to showcase different forms or kinds of art is through exhibitions. An exhibition is a display, a presentation of something for the public. For an artist to have a solo exhibition, or to be included in a major exhibition, it is already an honor. However, in putting up or organizing an exhibition, many things have to be taken into consideration. Exhibitions may focus on one artist, one group, one genre, or one theme and they may include anything from paintings, drawings, sculptures, videos, or interactive pieces. Usually, when exhibitions feature different artists, the works have the same theme or the genre. For example, one exhibition which Chen Quilin participated in centered around the effect on Chinese culture by urban development. Now, there are major reminders on how to put up a good and effective exhibition. One technique is to use only one size for print art, and also putting captions on the artworks. The size is important so that the appearance is consistent and organized. The grouping of the artworks must be according to artist or to theme. Another factor is the use of leaflets, brochures or pamphlets. This is very helpful so the visitors will have something to take home and perhaps use as future references. These may contain facts about the artists, their works, and schedules for exhibitions. The equipment to be used is also a major factor. Every small detail concerning the materials must be well planned out and thought of. Tables, decorations, technical equipment must be organized and placed in the area in such a way that it is not distracting. For example, some use panel boards to mount the photographs. Some exhibitions also prefer to hang paintings on the walls. For sculptures, where to place them is indeed very tricky. The venue must have an artistic feel, and yet, still look organized. The placing of the artworks must be creative, not crowded, and yet in such a way that the audience will be able to see everything in the exhibition and not miss a single artwork. Another tricky part in exhibition is the promotion and the publicity associated with it. The target audience must be decided, as well as how to invite the public to come and view the exhibition. The effect of the publicity is mostly due to an attention-grabbing and effective display, or banner. It is also recommended that the hosts entertain the visitors and encourage them to ask questions and to look at the other pieces. Planning an exhibition is definitely not an easy task. There are more factors to remember, aside from the ones stated previously. The process of planning must not be rushed, or else the quality of the exhibition might suffer. It is important to understand every single detail as to ensure the success of the exhibition. It is also fulfilling to plan exhibitions because of the privilege to show the public the different pieces and interpretations of art that the artists have created. Works Cited Stenning, A. â€Å"How to Put Up the Best Exhibition Display. † 18 August 2008 Articlesbase. 6 May 2010 â€Å"How to set up an exhibition† May 1999 Protetch, M. â€Å"Chen Quilin 2007† 5 April 2007-5 May 2007 One Art World. Your Dictionary.

The Roaring 20s essays

The Roaring 20s essays In the year 1922, a young woman, Ellen Welles Page wrote in an article in Outlook Magazine, We are the Younger Generation. The war tore away our spiritual foundations and challenged our faith. We are struggling to regain our equilibrium. Help us to put our knowledge to the best advantage. Work with us! That is the way! Outlets for this surplus knowledge and energy must be opened. Give us a helping hand. She considered herself to be what was referred to as a flapper and in the article she was asking parents, and older generations to consider giving these new young women a chance to prove themselves intelligent and worthwhile to American society. The flapper was criticized by the older generation because of her daring style, her outspoken and abrasive personality, and her defiance of the conventional feminine behavior of the past. But mostly, the flapper was only one of many illustrations of how America changed throughout the twenties. And women were not the only ones changing. A merica was becoming fast and loose in its politics, with its women, art, and education. The country was blossoming, creating a whole new identity and definition for itself through society, art and politics. One of the most obvious changes in the decade of the twenties was the emergence of the new woman. Women were changing their own roles in society. They were appearing more often outside of the home, they were dressing in shorter skirts and dresses, wearing make up, and using the term sex appeal to describe the look they desired. These women called themselves flappers. They drank, smoked cigarettes, flirted with and dated men, all things that the previous generations of Victorian women were appalled to see their daughters doing. The Catholics and Protestants were united in their disgust with this new woman, as well as most of the older generation. Older women banded together, f...

Here Are The 10 Reasons You Cant Find a Job †And What To Do About It

Here Are The 10 Reasons You Cant Find a Job - And What To Do About It You know your worth. The problem is, the job market doesn’t seem to be getting it. If you find yourself increasingly frustrated with the fact that you can’t find  a job, then it might be time to ask yourself a few tough questions and then change tacks to make sure you’re presenting yourself in the best possible light for the world to see how wonderful and hirable you really are. Here are 10 very common mistakes you might be making, that might be keeping you from getting hired.1. Perceived IndifferenceFor some reason, your behavior projects as though you don’t really want the job. Perhaps you got a voicemail from a recruiter or hiring manager, but you didn’t return it promptly enough- assuming they would call you back if they were really interested- and then the opportunity passed.Make it a point to respond to all possible job correspondence as swiftly and eagerly as possible, without looking desperate.2. CarelessnessThat spelling mistake in your r esume should have taken you two minutes to catch if you had done a careful proofread. Make sure your materials are cleanly presented, free of typos and grammatical errors, and show that you put at least the minimum of effort into your application.If you don’t have the careful eye required, have someone else proofread your materials and profiles for you.3. You Look FlightyYou might have a good reason for hopping around from job to job. Say you were a full-time student until recently and were working odd jobs to keep yourself fed and clothed and housed. Unless you have a good narrative to explain your spotty history, leave off any jobs lasting fewer than three months. And then use the â€Å"About you† section or question to explain your situation. The key thing is to demonstrate that you are not a flight risk.4. Poor PresentationIf you showed up scruffy and unshaven, with rumpled clothes, or- worse- you didn’t shower, then that could explain why you’re not converting interviews into offers. Take out your piercing, wear long sleeves over your tattoos, and comb your hair. Act professional and people will assume you can be treated (and hired) as such.5. You’re OverqualifiedIf you have a lot of fancy education, skills, and experience on your resume and you’re applying for jobs well below your pay grade, that might explain the lack of calls. Remember that entry-level jobs are meant for entry-level employees. Don’t bother to apply for them if you’ve moved beyond that stage in your career- no matter how much you want to get a job.6. SmokingSeriously, smoking is so 1992. If you come into an interview reeking of cigarettes, your potential employer is going to be turned off. They’ll also think that customers could potentially be turned off as well. Quit now. Your health and your career will thank you for it.7. Bad AttitudeIt might not be your fault that you’re depressed or frustrated. But it is your fau lt for showing it in an interview situation. Keep your anger about your job search frustration, or your lay-off, or your bad former boss to yourself. Be pleasant and positive and show yourself in your best light as a future coworker.8. You Didn’t Pay AttentionThe job posting is your best friend. It asks for specific materials and describes, specifically, what the company is looking for. Failure to read this carefully, and determine whether you can deliver what is asked, is all on you.Do exactly what you’re asked to do. Follow the directions to the letter and prove to your potential boss that you can carry out whatever task she gives you- without having to be told twice.9. Poor CommunicationYou talk too much or too little. Your interviewer has to coax monosyllabic answers out of you. You stray off the topic of the question. You can’t get your strong points across in words. Beef up your communication skills, and you should see a marked improvement.10. You’r e Not PreparedYou didn’t do your homework. You have no idea what the company does. You haven’t thought through why you are the perfect fit for this particular job and what you can do for the company. You don’t know enough about the industry. You don’t have a list of good questions to ask your interviewer, or good answers to her questions of you. You ask for a salary that is either far too high or too low for the job you’re applying for.Don’t fall victim to this easiest trap of job seeking. Prepare, then prepare even more. You can never be too prepared.Keep in mind lots of factors that have nothing to do with you could be affecting your job search. But lots of factors that you can and should fix could be too! Do a thorough self-search inventory to make sure you’re not sabotaging yourself. Then keep going. It could always be bad luck. Just keep at it, examine yourself for a tune-up now and then, and eventually you’ll get a breakt hrough.

United States House of Representatives

United States House of Representatives Introduction In comparing and contrasting  two house  of representative members in the state of Pennsylvania, there are two members whose contributions to their respective districts and to the  state  are significant. Thompson Glen and Mike Kelly have the experience to work with people across all age groups and gender.Advertising We will write a custom essay sample on United States House of Representatives specifically for you for only $16.05 $11/page Learn More In this regard, they  strive  to  improve  economic  growth through formulation of policies and implementation of programs to this regard. They have developed various approaches in their service to the people.  Like their counterparts in the House of Representatives,  they have experiences and their share of criticism. But,  that has not deterred their commitment to serve the people of Pennsylvania. Personal backgrounds and Districts Mike Kelly is the  U.S  representative for  Pennsylvania’s third District. Mike is sixty three years old, a former Butler City Council member. He attended University of Notre Dame on a football scholarship but left because of injury (Cabalena). A car dealer by profession, he is a newcomer elected on the republican platform. Kelly Mike committees’ projects include  Education and the Workforce, Foreign Affairs, Oversight and Government Reform. Thompson Glen, who is fifty two years old, is also a republican representing the fifth district in his second term in office. Thompson attended both Pennsylvania State University and Temple University. Thompson Glen is involved with Agriculture, Education and the Workforce, and the Natural Resources committee (Cabalena). Thompson Glen has the reputation of a hardworking representative and a down-to-earth lawmaker.  Thompson  represents the largest  district  in Pennsylvania, the 5th Congressional District. As noted in Centre For Responsive Politics, it has a population of 646,397 where 96.5%  of this are whites, 1.1% are Asian  0.8%, Hispanic 1.3% Black and 0.2% are Native Americans (Centre For Responsive Politics). Its Median income is $33,254.In 2010, Thompson won the elections gaining 125,740 votes 68.6 % of the total 182,972 votes. His victory is attributed to the grassroots campaigns. On the other hand, Mike is a newcomer as the 3rd district representative which has a population of 646,311. This represented as 94.4% are white, 0.5% are Asian, 3.5% Black, 1.3% Hispanic, 0.1% are Native Americans and 0.1% others. Its Median income is $35,884. Mike gained 109,909 votes which was 55.7% of all votes against Democrat Kathy Dahlkemper in the 2010 elections (Politicians and Elections).Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The 3rd district has an approximately 88% high school graduates, while for Bachelor’s degree or higher graduates range around 26% as the 5th district high school drops out is around 15% making graduates range at around 85%, for Bachelor’s degree is around 19% (Centre For Responsive Politics). Legislation and Responsibilities Mike has sponsored these legislation among others: State and Local Funding Flexibility Act, Empowering Parents through Quality Charter Schools Act, Setting New Priorities in Education Spending Act, Family Health Care Accessibility Act of 2011, Congressional Retirement Age Act of 2011, Congressional Retirement Age Act of 2011, Referred to House committee, House Committee on Energy and Commerce. While Thompson sponsored bills like Educating Entrepreneurs through Todays Technology Act, Tax Relief Certainty Act, Small Business Paperwork Mandate Elimination Act, Amendment of the Patient Protection and Affordable Care Act to modify special rules relating to coverage of abortion services under such Act. Unlike Mike Kelly who is a  newcomer, Thompson Glen won h is second two-year  term  with 68 percent of the vote.  In his first term he voted 93percent with his republican party but he voted with Democrats on several  issues, like children’s health insurance  reauthorization, federally funded community service and volunteer programs. This has brought criticism on him from his party members. With his background as a therapist, he believes health care  should  be expanded for veterans and service members. He proposed an amendment on health policy to aid  medical providers to provide and treat patients using the telephone and the internet. According to the Centre For Responsive Politics, Mike Kelly is serving in his first term. He is a strong advocate  of government, cutting cost on its spending by removing duplicate programs, which are not necessary. In doing so, the committee on Government Oversight and Government Reform Committee which he serves on have not been spared from criticism (Centre For Responsive Politics) . His background as a businessman plays a  major  role in his contributions in the lower chamber to advocate for  practical ways  of budgeting in an effort to reduce taxpayers’ burden. Although most newcomers to the political arena are assigned to serve in two committees, he serves in three of them. In comparing and contrasting the roles of these two representatives, it is  important  to identify  theirAdvertising We will write a custom essay sample on United States House of Representatives specifically for you for only $16.05 $11/page Learn More Values, and beliefs on different issues that include education, job creation, trade, natural resources and government spending. In addition, they have the duty to  understand  the roles they play to represent the people of Pennsylvania in the representative committees they serve  in. Thompson Glen and Mike Kelly on Issues Both have had a lot of experiences working with youth in the Pennsy lvania state despite, their ages in the attempt to reach out to all their constituents.  Thompson’s appointment  to the House Committee on Education and Workforce in 2008 was as a result of his experience to work with young people.  Previously, he served as a member of the Bald Eagle Area School Board as well as a past vice-chair of the private industry council of the Central Corridor, a volunteer fire fighter and as a scoutmaster. As noted by US Census Bureau, Thompson has been  at  the forefront advocating for students’ education as a future investment (US Census Bureau).  He serves on the Higher Education committee and a  vigorous  supporter of  inclusive education that advocates  the pursuit for both science and arts. In the lower chamber  he has been aggressively advocating for a sustainable economic growth and job creation (US Census Bureau). Therefore, the nation should focus on retooling the education system towards a positive transition t o the workforce.  Thompson also supports school voucher system that allows parents or guardians to send their children to any schools. Thompson, like Kelly, believes that the federal government  has  a significant role to play in not only policies but also public education funding and other program. U.S. Representative Mike Kelly is also  very  vocal on the importance of education for all including funding both urban and rural school districts. His funding formula by the federal government  which should be inclusive, away from the current structures  that advocate funding for largest school districts and instead, redirect resources to smaller  urban  and rural  district schools to improve education, especially, for disadvantaged students. Job Creation and Trade As a businessman, Kelly’s concerns on cutting  jobs  are justified. Trade polices should impact positively on the  ability  for American businessmen to  compete in the global  market   with other international trading partners. According to Centre For Responsive Politics, Mike Kelly as the vice-Chair of  the  House Foreign Affairs Subcommittee on Asia and the  Pacific,  is mandated to spearhead policy formulation (Centre For Responsive Politics). These include focusing on trade and security-related policies that impact on U.S. and the region including the Asia-Pacific region.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More It includes the enforcement of  good  global partnership.  In the efforts to  advance  stability and security throughout the region,  there is greater access,  meaning  job creation and increased exports. They both attempt to overcome economic challenges that throughout history have been contributing factors that have continued to  compromise  the nation’s future. This is through formulation of policies and programs that  encourage  job creation a  major  factor to economical growth. Natural Resources According to both Thompson and Kelly, improving existing natural resources an  important  feature. Simply, because in Pennsylvania has a history with management and conservation of its natural resources, which is a  crucial aspect to its growth.  These natural resources  include  the Allegheny National Forest; Pennsylvania’s only national forest, the Marcellus Shale Natural Gas Play and agriculture (Pennsylvania Politics). Although Kelly has voted with his Republican  party  on many issues on energy and agriculture, they have proved  productive  and to the  advantage  of his own state. Although, they both serve in different committees they share a sense of commitment to serve the state of Pennsylvania, and have been very vocal on issues in the lower chamber. According to US Census Bureau Congressman Thompson has over three decades of experience as a community leader this has been instrumental in his contribution to the agriculture committee which Pennsylvania is  very  significant  to the rural industry. Its jurisdiction is over agriculture-related fields that  include forestry, resource and water conservation, agriculture and nutrition (US Census Bureau). Pennsylvania has a long history with the timber industry; therefore, need  to identify proper timber harvesting  mechanisms  that recognize water and resource conservation. Glen’s office has been instrumental in obtaining loa ns and grants for the community by working with the constituents, community based organizations and the local governments. He believes in supporting appropriate legislation which is responsible for the  expansion  of alternative and renewable forms of energy, increase conservation  to increase energy efficiency and  supply  as a way of saving the  consumer  both money energy. On the contrary,  Kelly believes the solution to  the energy  dependence is for congress to put in place policies that  encourage  the development  of natural gas and coal.  Another way is also to  concentrate  on emerging industries, like the shale industry to provide affordable energy to all citizens. Government spending Most freshmen  Congressmen assignments to committees involve serving on  the third committee of Government Oversight and Government Reform Committee. They have strong belief in the need for  the government  to reduce spending. This committee has been ac cused of duplicating programs that contribute to wasting taxpayers’  money,  who are already  overstretched. In reversing the accumulated staggering national debt, the United States good business sense is required.  To create  employment, a conducive entrepreneur’s environment is  necessary. Glen’s approach is to give  every opportunity for  effective  and healthy competition in the work. Contributors and the Role of the Media The top contributors in Mike Kelly’s campaign include Honey International, National Community Action Foundation, Alpha Natural Resources, and Automotive Free International Trade PAC. Glen Thompson’s received 68 percent ($165,403) of his contributions from individuals; PAC contributed 32 percent amounting to $78,600. Pennsylvania Politics notes that the media is an integral part of the electoral process. Social media are interactive reaching to more constitute (Pennsylvania Politics). Simply because they are friend- driven, emails, blogs, tweets, and digital public spaces are powerful means of obtaining public opinions. Mike Kelly and Thompson Glen recognized that during their respective campaigns is effective in connecting with the voters. Both Glen and Thompson’s campaigners used social network not only to fund raise but train volunteers (Pennsylvania Politics). Conclusion Thompson Glen and Mike Kelly, as representatives of the state of Pennsylvania, play  major  roles in the lower chamber. It is not only in their voting patterns but their strong belief and opinion that is evident in their proactive approaches in addressing positive change that impact  economical growth in the entire nation. Both congressmen acknowledge that for sustainable  growth  and relevance of the policies; accountability and flexibility are key factors. They only differ in their respective approaches on issues in their respective responsibilies. Their past involvement with the community makes b oth Kelly and Glen to easily relate more to the importance issues affecting ordinary citizens. Cabalena Juan. Information on Representative Mike Kelly of Congressional District September, 2011. 27th September, 2011 Centre For Responsive Politics. Get Local. 2011. Web. Pennsylvania Politics. Pennsylvania Politics National News, Statehouse Updates Elections Coverage.2011.Web. Politicians and Elections. 112th Congress Legislation. 2011. Web. US Census Bureau. State County Quick Facts. 2011. Web. September, 2011

Strategic Management (Shouldice Hospital) Case Study

Strategic Management (Shouldice Hospital) - Case Study Example They were supported to move around the halls and conduct conversation with the other patients as well as the surgeons. With the view of motivating the patients to walk, the steps were made with smooth inclination connecting the floors. The rooms were designed at the comfort of the home. The carpets were placed so that the patients didn’t feel that they are at hospitals. It can be worthwhile mentioning that the case study of Shouldice has been the perfect example of the well-built as well as service delivery procedures that have been quite focused. Over and above providing the quick, cheap and quality surgery, the hospital was also successful at conveying comfortable as well as exceptional experience to the entire set of patients coming for their treatment. There are multitudinous reasons behind the success of the hospital ranging from the surgery techniques to pleasant environment. The patients at the hospital were able to enjoy their meals in the general cafeteria to get the chance of interacting with the patients as well as the doctors. The treatment that is post-operative was sought to be the most significant factor of treatment that the patients receive. For the mental and physical recovery, no television or telephone were kept in the rooms and the patients were further motivated to walk. It is worthwhile to mention that the target segment of the hospital has been the healthy patients who were detected to recuperate fast. These patients had primary inguinal, one of the forms of hernia. Those patients possessing health problems other than hernia were not treated in the hospital. The logic behind admitting the patients those who were at a controllable stage was that they would get back to the normal stage quite fast... It can be worthwhile mentioning that the case study of Shouldice has been the perfect example of the well-built as well as service delivery procedures that have been quite focused. Over and above providing the quick, cheap and quality surgery, the hospital was also successful at conveying comfortable as well as exceptional experience to the entire set of patients coming for their treatment. There are multitudinous reasons behind the success of the hospital ranging from the surgery techniques to pleasant environment. The patients at the hospital were able to enjoy their meals in the general cafeteria to get the chance of interacting with the patients as well as the doctors. The treatment that is post-operative was sought to be the most significant factor of treatment that the patients receive. For the mental and physical recovery, no television or telephone were kept in the rooms and the patients were further motivated to walk. It is worthwhile to mention that the target segment of th e hospital has been the healthy patients who were detected to recuperate fast. These patients had primary inguinal, one of the forms of hernia. Those patients possessing health problems other than hernia were not treated in the hospital. The logic behind admitting the patients those who were at a controllable stage was that they would get back to the normal stage quite fast and thus other patients of hernia could have been treated at a greater frequency. Other numerous benefits have been associated with the admission of the healthy patients in the hospital.

The Boy scouts of America Essay Example | Topics and Well Written Essays - 1250 words

The Boy scouts of America - Essay Example This study will seek to enlighten how BSA attains its objectives of character and citizenship development and answer questions on how it promotes citizenship. Insights will come from the BSA handbook that has written its guidelines for membership and other related information. The BSA Handbook of 1965 [2] has been reviewed to arrive at a relationship in the development of citizenship. I have found out in the handbook important basic things that shape the character of an individual to become a responsible citizen. The handbook details the character development of BSA members. It explains opportunities of being close to nature; becoming a leader and member of a group; knowing how to survive; and fortifying their oaths to be always prepared, and be able to serve. It is not all about having fun, but of instilling values and training to become responsive and being a good citizen at an early age. Instilling values and training should begin at an early age. This is also the age where boys from 11 to 17 years old are invited to join the boy scouts movement. Boy scouting movement has been designed to strengthen one’s character, physical fitness and good citizenship. The program includes outdoor activities, peer group leadership opportunities, exploration of hobby, career and special interests. a. What does the BSA concept means in the context of its use within BSA and citizenship; or what form of citizenship is being promoted to the broad construction of juridical and socio-political citizenship? Immigrants of all races are attracted to enter the USA. As such, inter-racial integration in the society emerged. Two classes of world citizen have come to the corridors of America, and are classified as the juridical and socio political citizen. A juridical citizen [3] is someone who has gained immigrant status and has lawfully entered the US. Socio-economic citizen applies to investors, business

Jet Star Essay Example | Topics and Well Written Essays - 750 words

Jet Star - Essay Example The research shows that the core product offered by Jetstar, is low cost fares without compromising on quality. This has been successful so far, largely due to an operational model which consists of a network of point to point services. Via a SWOT analysis, it was found that the strengths of the company centre on its product range, affiliation with Qantas and expansion through joint ventures. Weaknesses centre on negative customer reviews, reputation issues and poor employee relations. It was found that the threats to the company primarily surround its competitors; Tiger Airways and Virgin Australia, as they offer a similar product. The opportunities available to Jetstar currently centre on market opportunities and growth, potential Asian customers and an increasing consumer reliance on the internet. It is recommended that in order for continued market success, the company focus on service and reliability at a low price, in order to increase their customer base and differentiate themselves from competitors. It is also recommended that the company expand further within Asia and develop and a loyalty program. This report finds that Jetsar Airlines currently enjoy a lucrative position within its domestic market, with strong potential to enjoy success internationally. The product offered by the company, that of low-cost fares without compromising on quality has so far been received well by the consumer. This has also been supplemented by a range of other products. Using Jetstar.com as the single distribution channel for the company has also been successful, due to the ever increasing numbers of consumers which are using the internet. As the external analysis highlights, the competitor situation for Jetstar primarily focuses on Tiger Airways and Virgin Australia, as both airlines offer a similar low-cost product. However, the macro-environmental situation for the company appears extremely positive due to its healthy domestic

Campaign Finance Essay Example | Topics and Well Written Essays - 750 words - 1

Campaign Finance - Essay Example The Supreme Court Case Citizens United vs. Federal Election Commission did extend the free speech rights to the corporations. However, in the light of the doubts raised by the documentary Big Sky, Big Money and a thorough perusal of the views of Justice Anthony Kennedy and Justice John Paul Stevens in the given case, it would be pragmatic and fair to say that corporations should not have the free speech rights as the individual citizens and much more needs to be done to protect the American elections from the influence of â€Å"big money†. The big question is to decide as to what extent the personification of corporations should be allowed in a democratic society like the US? This question needs to be analyzed in the light of the assertion made by Justice Stevens that â€Å"†the special characteristics of the corporate structure require particularly careful regulation† in an electoral context (Stevens 301).† Thereby, the one salient characteristic of corpora tions is the kind of financial wherewithal they have at their disposal, to influence the outcomes of an election. This doubt needs to be approached in the context of the claim made by Professor David Parker of Montana State University in the documentary Big Sky, Big Money that in Montana elections, almost 68 % of the money being ascribed to the election campaigns could be traced to outside groups, who are taking the advantage of the Citizens United vs. ... It simply amounts to a base and shallow playing with the statutory rules to pump corporate money into the election campaigns of the select candidates, as Rodell Mollineou, the President of the research group American Bridge extending services to 501C4 groups like WTP blatantly asserts in the documentary that â€Å"I am playing by the rules given to me (Frontline 1).† Thereby, the Citizens United vs. Federal Election Commission in a way gave a free hand to the corporations to use the pecuniary power at their disposal, to extend the much needed financial brawn to the candidates whose views happen to be in tandem with their designs. Till today the biggest obstacle before the corporate interference in the American election system was the challenge as to â€Å"How to use money to effect elections without disclosing where money is coming from (Frontline 1).† The Supreme Court decision in one stroke ameliorated this impediment by declaring corporate financing of private issue advocacy groups like WTP to be legal. The other salient hassle before the corporate interference in the election process was the onus of endowing this criminal practice with a moral justification. However the premise lay down by the Supreme Court decision that the independent corporate election expenditure aided the cause of democracy by increasing â€Å"the number of issues discussed, the depth of their exploration, and the size of the audience reached (Kennedy 296)†, further facilitated the corporate electoral intentions. As was expected, this decision provided the much needed fuel to the corporate lobbyists like the campaign finance attorney James Bopp to accrue the much required

Unit and Lesson Planning for UDL and the Common Core State Curriculum Assignment

Unit and Lesson Planning for UDL and the Common Core State Curriculum - Assignment Example Conversely, quantitative method is implemented to ascertain the word length, word frequency, sentence length and text cohesion of the topic essential relatively to the novel (Cast Professional Learning, â€Å"UDL101M: Introduction to Universal Design for Learning (Mathematics Emphasis)†; Teaching Channel, â€Å"Literacy Analysis through Interactive Stations†). The study about unit and lesson planning for UDL and the common core state curriculum signifies that all individuals should have different connections prior learning and experiences. Literate people have to cross the phase of learning in their consecutive lifespan to enhance their knowledge and skills in learning, which they can implement towards their social and cultural development. Unit and lesson planning is crucial in terms of formation of the base for students in learning. Appropriate and necessary materials, as well as contents, are to adhere to the unit and lesson of the books and novels taught by the teachers, professors, and lecturers of the schools and universities. Inappropriate units and lessons in relation to the topic do not provide sufficient knowledge as well as an idea about the topic. Hence, it must be foremost duty of the teachers should consult with experienced professors and writers to formulate updated units and lessons plans in relation to the topic or novel, which will beneficial to the students in having successive experiences (Cast Professional Learning, â€Å"UDL101M: Introduction to Universal Design for Learning (Mathematics Emphasis)†). There is no misconception regarding the information provided about the structural plan and framework in the unit and lesson planning that delivers a positive impact on ‘Universal Design for Learning’ (UDL) and common core state curriculum. This module shows consecutive steps of unit and lesson planning that include teacher planning, preparation and course contents and material related to the topic.

Campaign Finance Essay Example | Topics and Well Written Essays - 750 words - 1

Campaign Finance - Essay Example The Supreme Court Case Citizens United vs. Federal Election Commission did extend the free speech rights to the corporations. However, in the light of the doubts raised by the documentary Big Sky, Big Money and a thorough perusal of the views of Justice Anthony Kennedy and Justice John Paul Stevens in the given case, it would be pragmatic and fair to say that corporations should not have the free speech rights as the individual citizens and much more needs to be done to protect the American elections from the influence of â€Å"big money†. The big question is to decide as to what extent the personification of corporations should be allowed in a democratic society like the US? This question needs to be analyzed in the light of the assertion made by Justice Stevens that â€Å"†the special characteristics of the corporate structure require particularly careful regulation† in an electoral context (Stevens 301).† Thereby, the one salient characteristic of corpora tions is the kind of financial wherewithal they have at their disposal, to influence the outcomes of an election. This doubt needs to be approached in the context of the claim made by Professor David Parker of Montana State University in the documentary Big Sky, Big Money that in Montana elections, almost 68 % of the money being ascribed to the election campaigns could be traced to outside groups, who are taking the advantage of the Citizens United vs. ... It simply amounts to a base and shallow playing with the statutory rules to pump corporate money into the election campaigns of the select candidates, as Rodell Mollineou, the President of the research group American Bridge extending services to 501C4 groups like WTP blatantly asserts in the documentary that â€Å"I am playing by the rules given to me (Frontline 1).† Thereby, the Citizens United vs. Federal Election Commission in a way gave a free hand to the corporations to use the pecuniary power at their disposal, to extend the much needed financial brawn to the candidates whose views happen to be in tandem with their designs. Till today the biggest obstacle before the corporate interference in the American election system was the challenge as to â€Å"How to use money to effect elections without disclosing where money is coming from (Frontline 1).† The Supreme Court decision in one stroke ameliorated this impediment by declaring corporate financing of private issue advocacy groups like WTP to be legal. The other salient hassle before the corporate interference in the election process was the onus of endowing this criminal practice with a moral justification. However the premise lay down by the Supreme Court decision that the independent corporate election expenditure aided the cause of democracy by increasing â€Å"the number of issues discussed, the depth of their exploration, and the size of the audience reached (Kennedy 296)†, further facilitated the corporate electoral intentions. As was expected, this decision provided the much needed fuel to the corporate lobbyists like the campaign finance attorney James Bopp to accrue the much required

The Decade of the 1960's Essay Example | Topics and Well Written Essays - 1250 words

The Decade of the 1960's - Essay Example Human rights advanced during the decade but not without an extended, sometimes bloody fight. It was a collection of revolutionary acts designed to gain the heart and mind of American society. Following WWII, black Americans, who had fought in segregated units, began to wonder out loud why they returned to an oppressive situation in a country they risked their lives to defend. Legal equality and economic opportunity was elusive for blacks, particularly in Southern States. "Jim Crow" laws segregated blacks from schools, sections of town, restaurants and restrooms while preventing them from serving on juries, voting and using various methods of transportation. The 1954 "Brown vs. Board of Education" Supreme Court decision invalidated the excuse of separate was equal thus ending public segregation but the South didnt agree and for awhile didnt budge. The plight of black Americans was put into the spotlight by the decision then the next year. Rosa Parks broke the law in Alabama by not moving to the back of a Montgomery city bus. A steady stream of public civil rights actions followed, making the 1964 Civil Rights Act inevitable. Racism, prevalent throughout the nation, was no w in full demonstrative display in full color into everyones homes. The movement was, in itself a revolution involving great sacrifice. It certainly looked like one as televisions showed the National Guard transforming schools in Little Rock, Arkansas and Oxford, MS. into battlefields so black kids could attend. Martin Luther King, Medgar Evers, Malcom X and other prominent movement leaders were assassinated, students registering blacks to vote during "Freedom Summer" murdered and protesters beaten. As opposed to a famous saying, the revolution was indeed televised. (Vox, 2014). While the nation deeply mourned President John Kennedys assassination in Dallas and the Vietnam War was ramping up, President Johnson introduced a range of programs designed to

Critical Analysis of Sustainabilty in Marketing Essay Example for Free

Critical Analysis of Sustainabilty in Marketing Essay Focus on sustainability has appeared on the face of the earth over the last ten years and a lot of books and articles are published on the topic of sustainability. Early on, John Elkington developed and promoted the concept of â€Å"Triple Bottom Line† in his book Cannibals with Forks: The Triple Bottom Line of 21st Century Business which was published in late 1999 (Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability By Peter A. Soyka, Pg. 1) The concept of sustainability is transformed to cover three basic components known as the Triple Bottom Line which are complexly linked to one another: profits-it is the economical part that balances financial growth with awareness and concern for the social good and environmental stewardship; planet-it is the environmental part that safeguards and preserves the natural qualities of our ecosystem for the benefit and health of future generations; people-it is the social equity part that safe guards the benefits of opportunity and equality for every individual. See more: how to write a critical analysis essay step by step The growing importance of sustainable development establishes a significant and developing challenge for environmental economics and natural resources. This challenge is such big that if it is not measured and controlled then it will ruin the life of the future generations that’s the reason why every field now a days strive to work hard to have Sustainable Value Creation (SVC). The question arises what is sustainability, a more relevant answer is provided by The Brundtland commission (1987) which says to be sustainable is to meet the needs of the present without compromising the ability of future generations to meet their own needs. While this looks clear but if we observe it thoroughly and closely there are some complications and difficulties in it (Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8). The first problem which is a marketing problem is in the needs of the present and no one today knows of what level of needs we are talking about. The second difficulty is an ethical question that relates to the future and intergenerational justice, how we know what the needs of the future generations will be and how far do we look into the future? These two questions i.e. marketing and ethical must be explained much more clearly and  precisely than the definition of the sustainability suggests. The world economies currently face many challenges in the domain of public and commercial policy and one of the most crucial challenges they are facing is sustainable development. According to the projections of United Nations (UN) on population growth, the population of the world will most likely reach nine (9) billion people by the year 2050 with most of the growth taking place in emerging and developing countries. It is the commitment of UN to improve environmental and social performance associated with sustainable development. It seems that it is highly unlikely to achieve the goals set by the UN with current unbalanced consumptio n, marketing and production practices. KEY IDEAS OF SUSTAINABLE MARKETING: SUSTAINABLE CONSUMER BEHAVIOR Creating consumer demand for sustainable products and services is not an easy task because the consumers traditionally behave to maximize their own utility. Many consumers think that anything which is good for the entire society in the long term is always the best option for the individuals in the short term and unfortunately for most of the consumers the positive attitudes toward sustainable development is not shown in their actual consumer behavior and purchases. There are differences in what people say and what they actually do. Sustainable consumer behavior can be enhanced by positioning sustainable behavior with consumers’ self-interest and by making sure that this self-interest is understood and recognized thoroughly and can be acted upon (Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3, 4). Consumers when they consume sustainably also behave in a way that shows or signals there superiority over others. Marketing efforts should be made to enhance sustainable consumption that leads to reduction in the trait of signaling instinct i.e. our inclination to signal to others that we hold valued traits. SUSTAINABLE MARKETING STRATEGY AND PRACTICE The objective of sustainable marketing is to include and combine the environmental concerns in the marketing effort; this means that if the consumers are given better, more complete and more concise information on the sustainable products offered to them this will drive more and more  companies to produce products and services that are good for the environment. Sustainable marketing can take the strategies of conventional marketing to promote sustainable products and services not only by labelling the green products but also from working with positioning strategies of product, promotion, price and placement and rigorously engaging in market creation by addressing a large number of customers. The company’s marketing strategy throughout the supply chain from product development to consumption should include sustainability in it. Many companies are focusing on the implementation of sustainable consumption; they are finding the ways to direct the people’s thinking to forthcoming challenges and problems by using different marketing and communication strategies that lead to sustainable consumption. Sustainable communication and marketing strategies can make the companies think of their long-term socio-economic influence and the long-term perspective of it; this will help the companies to tell the public about their future program without diminishing their present less environmental performance. EFFECTIVE SOCIAL MARKETING Effective social marketing is a community and pragmatic based approach; it brings very operative behavioral change. This approach has five steps i.e. prudently pick the behaviors to be promoted; identify the benefits and barriers which come with the selected behavior; form a strategy that uses the behavioral-change tools to understand these benefits and barriers; test the strategy on a sample of certain community; and evaluate the effect of the strategy when it is tested on a large scale (Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147). Social marketing is different from commercial marketing it takes into account the changes in behavior that contributes social gains while commercial marketing’s objective is to produce financial gains by selling products and services. There are five important areas where social marketing focuses very heavily and they are; communit y involvement, health promotion, environmental protection, financial well-being and injury prevention (Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264) TRANSFORMATION OF TRADITIONAL MARKETING TO SUSTAINABLE MARKETING Marketing has now changed itself it has a sustainability feature in nearly all of the  marketing practices. It is now somewhat compulsory for the companies to consider sustainability in all of their strategic marketing practices and marketing mix. It is a very distinctive and objective task to integrate sustainability in the marketing strategy and at the same time it is not an easy task because marketing strategies are developed by taking into account the needs and wants of the costumers. Previously the companies only tried to fulfill the consumer demand whether it has an adverse effect on nature or environment but now more companies are forming sustainable marketing strategies that makes relationships with customers better by fulfilling their demands and results in good profitability of the company and have good impact on nature and environment. Paettie and Belz (2010) after years of research came up with the idea of 4C’s i.e. (Cost, Communication, Costumer cost and Costumer Solution) and tried to mold traditional marketing Mix i.e. 4P’s (Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487). SUSTAINABLE MARKETING- CHALLENGES AND ISSUES Developing a sustainable marketing strategy is not an easy task because there are some issues and challenges that should be dealt carefully and prudently before going on with the strategy. The issue is what sustainability principles demand is that we need to conserve the resources and consume less of it and at the same time marketing principles demands to sell or produce more which means consume more natural resources (jones et al 2008). The challenge is how to balance this discrepancy and which means that sustainable marketing strategies should be developed that still result in profits but not creating negative impact on the society or environment. The process of arising of a problem and solving it is an ongoing process one may come up with an idea or solution to an issue but there would be some problems with that solution too (Charter et al 2006). A good thing of sustainable marketing is not only competitive advantage but it also gives rise to innovation and reduction in costs. CONCLUSION The Marketing concept now has redefined which was acknowledged only as a functional concept and this concept is now dying and losing its grip on the  world stage. Now the redefined concept of marketing is strategic business concept that is intended to attain sustainable satisfaction for the three main players or stakeholders i.e shareholders, the costumers and people in the organization. The concept of sustainability marketing strategy started from ecological issues has now come to discuss sustainability issues. A company may have a sustainable marketing strategy if it involves sustainability in its business practices especially the marketing practices. The companies have to resolve the traditional issues and challenges which come in the way of implementing sustainability in their marketing strategies and then it will be a win-win situation for both the costumer and company. It has now becoming an informal moral obligation for a company to be sustainable. In this new era marketing and in the future, the companies have to be sustainable to compete on the world stage. REFERENCES Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability by Peter A. Soyka, Pg. 1, Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8, Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3-4, Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147, Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264, Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487, Jones et al 2008,

Waldorf educational theory

Waldorf educational theory All Educational system has an image, which lead to a unique learning process. Waldorf educational theory supports a magnificent learning process for children, which focus on reading, storytelling, rhythmic activities, practical activities related to nature. This research paper examines the depth of Waldorf philosophy and belief. INTRODUCTION Rudolf Steiner, an Austrian educator and philosopher, scientist and artist founded Waldorf at the beginning of 20th century. He believed there is a way to educate children into human beings who will be capable of bringing peace to the world. In April of 1919, Emil Molt, the owner of Waldorf-Astoria cigarette factory invited him as a guest speaker, to educate the worker of his company in Germany. After listening to Steiners speech Molt asked him to establish a school for the children of the companys employees. Sterner agreed four conditions, which was, it should be a unified twelve years, and co-educational school and teacher will take the leading role and open to all children. And thats how the fist independent school ( Die Freie Waldorfschule) was opened on September 7, 1919. (www.waldorfanswers.com) Today Waldorf education is one of the largest independent schools in the world. There are more than 900 hundred Waldorf school in 83 countries and approximately 128 Waldorf school in North America. There are 10 Steiner teacher training in the United States and 2 in Canada. (www.whywaldorfworks.org) The philosophy and belief behind waldorf: Waldorf education is based on Steiners spiritual philosophy Anthroposophy which is wisdom or knowledge of the true nature of human being. The goal of the Waldorf education is to educate the whole human being that includes head, heart and hand. It means to teach them cognitively, physically and also spiritually. And the waldorf teachers do so through hand on learning experiences, dramatic and imaginative play, songs, drama etc. Waldorf believe that children learn by playing and imitating their adults and peers; exploring and experiencing everything by their own. The theories underlying models belief: According to Jean Piaget, childrens are like little scientist, they try to make sense of the world by exploring, making mistakes and then learning from them. Rudolf Stiener also believed in that. He said, receive the children in reverence, educate them in love, let them go forth in freedom. Waldorf teachers emphasize more on free play and independent creative play where children can exercise the power of their imagination and are free to explore their natural curiosities and less on teaching them reading or writing during the early years. They create an environment for children with rich in opportunities for creative work and imaginative play and give them freedom to explore and experience any materials that interest them. Thats why Waldorf students dont begin reading until 2nd or 3rd grade.

Tosco Marketing Company Quality Control :: GCSE Business Marketing Coursework

Tosco Marketing Company Quality Control TOSCO MARKETING COMPANY Quality control comes in many forms. For some it is following a specific philosophy, such as those developed by Demming or Juran. For others it is achieving a specific degree of merit as that established by the Malcolm Baldridge Awards, or International Standard Organizations (ISO). However, the petroleum industry as a whole has compromised, shifted, and remained adaptable to an ever-changing world filled with government regulations and restrictions. The negative environmental impact of the petroleum industry is either not understood, grossly downplayed, or it is blatantly ignored. Government agencies have amended and abolished amendments in many of their policies so quickly that establishing best practices is nearly impossible. However, one thing in the petroleum industry remains the same. Safety is a key quality concept that must be adhered to. Tosco Corporation made a bad name for itself by ignoring certain safety issues. Quality control in the safety department was ineffective, and people died because of their neglect. Only recently have they outsourced the development of their safety program to Dupont. Introduction to Government Standards The Department of Energy (DOE) and the Environmental Protection Agency (EPA) require an insurmountable amount of data, reports, testing, and auditing to ensure the compliance of all U.S. Oil Companies around the world. The most recent concern regarding the petroleum industry is that of methyl tertiary butyl ether (MTBE’s) that are put in our fuel. Early on it was believed that adding MTBE’s to fuel would result in cleaner burning gasoline. However, according to the â€Å"Ground Water Monitor† small amounts seeped into the ground water and caused an unacceptable amount of contamination. The conception of MTBE’s was in 1967 with the passage of the Clean Air Act. This is the primary statute governing air quality in the United States. It assigns responsibilities to government and industry to reduce emissions from pollution sources such as automobiles, refineries, chemical plants, and power plants. However, it seems as though every solution to meet the stringent requirements poses another problem. The Clean Air Act has been amended several times, and most recently it is to be amended to ban MTBE’s by the year 2002.

Treating Eczema Essay -- Diseases, Disorders

Have you ever had or witnessed someone with Eczema? Well it is not fun having or experiencing this skin disease. Eczema is a chronic skin disorder that cannot be cured and causes the skin to become itchy, red, and dry, but it can be treated by dieting, home remedies, medications, and therapies. People coping with this disease try many forms of these treatments and even try to come up with some of their own treatments. Dealing with eczema can be a lifelong process for people who have it. Having Eczema, many things can cause flare ups including foods. Foods such as eggs can cause flares in younger children. â€Å"Avoiding eggs, fish, peanuts, and soy may help some people reduce flares†¦Ã¢â‚¬  (Ehrlich 1). Dairy products, wheat, corn tomatoes, and citrus such as lemons and oranges can cause allergic reactions in the skin. â€Å"Eat less saturated fats (meats, especially poultry, and dairy, refined foods, and sugar. These foods contributed to inflammation in the body.† (Ehrlich 2). Beneficial foods to help with Eczema would be your fatty acids that can be essential. â€Å"In one study, people taking fish oil equal to 1.8 g of EPA (one of the omega-3 fatty acids found in fish oil) had significant reduction in symptoms of eczema after 12 weeks.’ (Ehrlich 2). Other fatty acids containing oils that can help are evening primrose oil, which helps in reducing the itch of eczema, and borage oil, which helps as an anti-inflammatory; both have gamma linoleic acid containing omega-6 fatty acid. Eating salubrious can help reduce the effects of eczema on the body.†Ã¢â‚¬ ¦ so eating a healthy diet may help reduce inflammation and allergic reaction.† (Ehrlich 2). Having more fresh vegetables and whole grains are better for you than preserved foods. Adding he... ...f home remedies and some people even come up with their own. Medications and therapies are available for people with eczema just asked a doctor about them or to provide information about them. Eczema is a chronic skin and causes the skin to become itchy, red, and dry, but it can be treated by dieting, home remedies, medications, and therapies. Works Cited â€Å"Eczema: What You Should Know." 01 05 2007 . Ehrlich, Steven D." Eczema." 20 09 2009 . Health, National Institutes of. "Eczema and Atopic Dermatitis". 01 02 2011 . M., B. "Eczema" Brooke Brockman. 01 2012. Vorvick, Linda J. "Atopic Eczema." 10 10 2010 .

Evergreen Investment Essay

Case Summary This case talks about an American mutual fund company that was facing problems  ·with its CRM system. Sales agents felt that they derived little value from it and also it was time consuming. The company is investigating if it could solve this problem by introducing mobile CRM to be accessed wirelessly on blackberry devices. But what are the key factors that have contributed to the success of mobile CRM initiative at Evergreen? Evergreen investments’ background Evergreen investments are the America’s 25th largest asset management company and 32nd largest investment management in the world. It is headquartered in Boston and Charlotte. The company entrusted with $250 billion in assets, over 350 investment professionals and over 3 million investors. CRM in the past In the past, the company use company-supplied laptops to gain access to CRM system, send Emails to customs and expend reporting and commission tracking. At the same time, the company use mobile phones to give their customs a voice call. Scheduling client calls is another way to build a link with customs. It include informal face-to-face meet. And also, client calls can make company knows the actual sales pitch, discuss market topics with customs, meet new faces and call back-up for data. At last, company update any information in CRM, and participate in evergreen conference call at fixed period. Issues in the past Although the company uses CRM to gain some success, their issues still exist. On the one hand, this method required too much time. The company needs to dial up the Internet, using multiple passwords and entering lengthy data, all of which are time consuming. On the other hand, some information is unavailable when they needed. More specifically, when the company meets the customer, laptops were unavailable. Moreover, the company required the use of internal sales consultant to help them handle the business with customers. At last, entry CRM is not easy, the company usually required 1 day per week and sometimes data is unreliable. Mobile CRM In order to improve the CRM system, the company introduces mobile CRM to be accessed wirelessly on blackberry devices. Blackberry main menu allows for easy access to CRM. Its clicking track wheel allows drill down into any sales number. Initial screens display YTD, MTD, previous day’s sales, or large orders. It enables more detailed data, reports, customer information, and other tasks. Detailed customer screens show single customer information including contact details and sales summary. On the basis of this mobile CRM, the Evergreen Investments’ design greatly improved and the productivity increased as well. The key factors to success The success of the company using mobile CRM due to three factors, easy to use, reliability and updated. More specifically, using the simple method can build an easy way to contact between customers and company. It also makes the company more effective in terms of CRM. In addition, the CRM system should be reliability for both customers and company, which resulting a trusted relationship between customers and company. At last, the company should update their data about their customers. The updated progress should be easy and fast. Potential threats Even if the company uses mobile CRM with an exact way, they may face some potential threats as well. People do not need to come to office, they just need a mobile phone and work wherever they want, which could lead to the low efficiency. They need to handle the relation between family and work. And also this kind of work pattern is not easy for managers to manage their company.

Economic Critique Essay

Maintaining a stable economy is no small challenge for any nation however possessing the ability to change and invent new and created ways of maintaining makes for a thriving economy. This newsletter will summarize the different economic factors that affect aggregate demand and supply such as unemployment, expectations, consumer income, and interest rates within the United States. Additionally, what fiscal policies are recommended by the United States government and whether or not these policies are effective and getting them back on track are discussed. Unemployment In the current state of unemployment as of July 2013, twenty eight states have had increases, eight states decreases, and fourteen states have had no change in unemployment rates, U.s. Bureau of Labor Statistics (2013). It was also reported that in June 2012 the rate was lower by .8 percent from 7.4 percent. While unemployment rates started to shoot to a high not seen in years, in 2008, the economy almost went into a recession. After President Obama took office he signed the Recovery Act in 2009. This act was the catalyst that sprung the economy out of its downward spiral and drove unemployment rates down. The act created more American jobs for out-of-work Americans bringing in 3.5 million jobs, Executive Office of the President (2013). Unemployment is consistently fluctuating and as of recently, the rates have been going down. Due to the government bail-outs and the Reinvestment Act also of 2009, more and more jobs have been created. Construction, road repairs, transit system enhancements and the auto industry in the U.S. have been invested in to restore jobs to the country. As of July 2013 some 7 million jobs have been added to the economy via private sectors contribution of employment for a span of 40 months. This just goes to show that the Recovery Act and the Reinvestment Act have made a sizable impact positively on unemployment to present. Expectations Consumers’ expectations of the economy and where it stands plays a vital role in the consumption expenditures. According to Fazel: â€Å"It has been argued that customers’ expectations about the economy’s future should have an impact on consumers’ decisions about how much to consume and how much to save. While consumers’ expectations seem to be a strong predictor for future consumption expenditures, there are potential statistical problems with the use of current available estimates of consumer’s expectations.† Consumers are not likely to spend or borrow money when the economy is unstable and uncertain therefore the consumption expenditures are down. This is a particular problem for a government trying to stable or maintain stability of its economy. The United States has generally done a good job at keeping their citizens vested in their economy. Consumer Income The United States is one of the greatest countries in the world with a population well over 300 hundred million citizens. It is the producer of the largest gross domestic product of the world. The primary factor contributing to this besides the market value of all final goods and services produced within a country in a given period of time is Consumer income. According to the BLS.gov (2011) â€Å"consumer income is generated through hourly wages, salary, tips, and other forms of income†. In the United States these income brackets can be divided into several classes, which include the Super-Rich (est.0.9%), Rich (est. 5%), Middle Class (majority; 46%), Working Class (est.40-45%), and the Poor (est. 12%) (BLS.gov, 2011). We as a society buy a variety of goods and services with our income resources, which contribute to the United States economy. The graph below demonstrates an average household income for typical U.S Household. Household Income by Quintiles According to the New York Times Data| All Households| Lowest 20%| Second 20%| Middle 20%| Fourth 20%| Highest 20%| Top 5%| Households (in 1000s)| 113,146| 22,629| 22,629| 22,629| 22,629| 22,629| 5,695| Lower limit| $0| $0| $18,500| $34,738| $55,331| $88,030| $157,176| Median number of income earners| 1| 0| 1| 1| 2| 2| 2| Owner occupied| 62.4%| 49.0%| 58.8%| 68.9%| 80.5%| 90.0%| 92.8%| Renter occupied| 29.2%| 48.3%| 39.7%| 29.9%| 18.7%| 9.6%| 6.9%| Non-family households| 31.93%| 58.92%| 40.02%| 29.96%| 19.12%| 11.64%| 9.36%| Family households| 68.06%| 41.06%| 59.97%| 70.04%| 80.87%| 88.35%| 90.61%| Married couple families| 51.35%| 19.03%| 38.89%| 51.00%| 67.05%| 80.08%| 85.59%| Single-male family| 4.32%| 3.08%| 4.64%| 5.69%| 4.89%| 3.30%| 2.47%| Single-female family| 12.38%| 18.94%| 16.43%| 13.35%| 8.93%| 4.24%| 2.54%| Interest Interest rates in one of the major components of why the United States economy is where it is stands today. Interest rate is the cost of borrowing money. The Federal Reserve has lowered interest rates to stabilize the economy. This is one of the fiscal policies they have applied to correct this problem. Yes, the recession of 2007 has caused for lowered interest rates in 2013. The economy has been on a downturn and one of the ways to turn this downward flow around is to lower interest rates. Applying low interest rates will help households across the states save money in addition to businesses finance new spending (â€Å"Why Are Interest Rates Being Kept at a Low Level?† 2013). Furthermore, because of the lowering of interest rates, the United States dollar is depreciating. Another policy the government has created is monetary incentives for businesses in hopes of getting them to hire more employees. This process will work however maybe not in the timeframe people want it to ha ppen. Overall, the Federal Reserve plays a vital role in that depreciation however, it has to for the economy to recover. Unemployment, expectations, consumer income, and interest rates all have an effect on the aggregate demand and supply. For example, high unemployment means there are less people working and less money to spend, therefore there is less demand on the economy. Additionally, unemployment could cause lower demand of labor which also effects aggregate demand and this shifts cause the aggregate demand to curve to the left. Next, expectations could increase the aggregate demand if households and businesses feel more comfortable about the stability of the economy, they will be more inclined to invest their money and make large purchases. Consumer income can increase or decrease aggregate demand simply by if a household has disposable income. Consumer expenditure is the largest factor to aggregate demand. When a household has disposable income, it is more  likely the household will spend or invest those funds. If consumption increases, the quantity demanded of goods and services increases therefore the demand for supply increases. On the other hand, if consumption decreases, the quantity demanded of goods and services and supply decreases. Finally, interest rates also play a role in the possible shift of aggregate demand. The higher the interes t rates are for borrowing, the less likely households and businesses will want to borrow. When interest rates increases, investments decreases and conversely, when interest rates decreases, investments increases. Unemployment, expectations, consumer income, and interest rates can have a positive or negative effect on the aggregate demand and supply. In conclusion, maintaining a stable economy is enormous challenge that must be dealt with extreme care. The United States have created new ways of stabilizing its economy even though it was on the verge of a recession such as creating jobs for the unemployed and incentives for businesses hiring new employees. The different economic factors that affect the economy are unemployment, expectations, consumer income, and interest rates. The United States has done a good job in managing these different factors. Lowering interest rates will help the economy create revenue because consumers are more willing to borrow and spend money. The United States has incorporated these policies in effort to stable their economy. Thus far, they are the right track. References: (2013). Retrieved from http://whitehouse.gov/economy (2013). Retrieved from http://www.bls.gov/home.htm (2013). Retrieved from http://www.cnbc.com/consumer.htm, Retrieved on 08/26/2013 (2013). Retrieved from http:/www.bls.gov/ers/unemployment Fazel, S. (2005, Spring). Consumers’ Expectation and Consumption Expenditures. Journal for Economic Educators, 5(), 1-5. Why Are Interest Rates Being Kept at a Low Level?. (2013). Retrieved from http://www.federalreserve.gov/faqs/money_12849.htm

Adam as the Hero of Paradise Lost Essay Example | Topics and Well Written Essays - 500 words

Adam as the Hero of Paradise Lost - Essay Example It is a mistake to suppose that he could ever have been intended for the popular personification of evil’ (Shelley). This view of Satan is debatable and needs to be discussed in detail. Satan has remained the most dynamic character of the epic but Adam personifies the values and traits that far exceed that of Satan who needs to plot against him to remain in good books of God in the Paradise. Satan is portrayed as a headstrong, confident and brave person but his vanity about his own powerful stature and his ambition to become God brings about his downfall. He challenges the God’s son ascendancy and incites other angels ‘[B]y what best way†¦Whether of open war or covert guile,/We now debate; who can advise, may speak’ (ll. 40-42). In fact, Satan’s character is highly anti-hero primarily because despite having commendable personality and traits, his failure to cash on his good qualities is frequently displayed through his shrewd planning and deceit. He uses subterfuge and tempts Eve with apple so that Adam can also commit the action that would make him fall from God’s grace. Satan’s continued revolt against God’s decision is highly critical aspect of Satan’s character and reveals his flaws that promote chaos and therefore, do not let him become the hero of the epic. ‘Th’ Infernal Serpent; he it was whose guile / Stirred up with envy and revenge, deceived / The mother of mankind, what time his pride / Of rebel angels, by whose aid aspiring / To set himself in glory above his peers / He trusted to have equaled the Most High’ (I. 35-40). The cunning and ambiguity of character diminish his more heroic traits. Satan is also shown to possess vanity and would rather prefer hell to heaven if he can be a ruler there! ‘Better to reign in hell than serve in heaven’ (Book I, l. 263). Despite his bitterness, he accepts hell so that he could remain in the commanding position. His ego and his ambitious goal to become the heir of God encourage

Merger, Acquisition, and International Strategies Essay

Merger, Acquisition, and International Strategies - Essay Example Now in the context of the study the two chosen companies are Apple Inc and Prismo Graphics. Before getting into deep the report will present brief overviews of both the companies. After that, the report will offer merger and acquisition strategies of both Prismo Graphics and Apple. Also in this segment recommendation will be also provided regarding the business level and corporate level strategies. Apple Inc: A Brief Overview The roots of Apple Inc. can be traced back to the early 1976 when the company was established by Steve Jobs, Ronald Wayne and Steve Wozniak. The company is presently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, USA (Yahoo Finance, n.d.). Along with its subsidiaries, the company manufactures and sells desktop computers, laptops, mobile communication devices, portable music players, and various other digital gadgets. Some of the best sellers of the company are I-pad, I- Phone, Mac OS, and I-pod. From the time of its inception, the company has always focused on manufacturing innovative and unique products. The company also has the knack of producing those products, which the world has never seen. It has a worldwide presence and operates with 370 exclusive Apple stores. Apart from the hardware department, the company is also famous for its software division. Some of the noteworthy software embraced by Apple is Mac OS, I-tunes, Quick time player, I-work and logic studio among others (Apple Store, n.d.). In the context of merger and acquisition, Apple also has a long tradition. The first acquisition came in the year 1988, when Apple acquired Network Innovations. Prismo Graphics: A Brief Overview Prismo Graphics was founded in the year 1987. The company has its operation throughout USA. Prismo Graphics is presently headquartered at Oregon, United States. The company is basically involved in the business of developing animated stuff for the corporate and broadcast media arena. However the primary goal of the company is to create prospects for the ‘Digital Content Creator’. In this context the company improves the messages of the web, corporate video, print and broadcast media by adding graphics and animation. The company has employee strength of 50-100 and the total revenue us around $10 million - $25 million. In the year 2002, the company was acquired by Apple Inc (Wit & Meyer, 2010, p.688). Merger and Acquisition Strategy of Apple Apple is a company which always focuses on the development of unique and innovative products (Whetten & Cameron, 2008, p.208). However having speciality in every field of business is complex and therefore Apple has the philosophy of acquiring small and medium firms and integrating it within the existing projects. Furthermore the company also strives to increase their product line. This can be cited as one of the rationales behind the acquisition of Prismo Graphics by Apple. It has helped the company to start their operations in the field of animation. The pu rchase also continued Apple’

Deciphering Yoko Ono's Artworks Essay Example | Topics and Well Written Essays - 1000 words

Deciphering Yoko Ono's Artworks - Essay Example The essay "Deciphering Yoko Ono's Artworks" explains the artworks of Yoko Ono. One of Yoko Ono’s works that testifies to her use of conceptual art is that of the ceiling painting which is shown in Figure 1. The artwork consists of text on paper, glass, metal frame, metal chain, magnifying glass and painted ladder. In this well-known Ceiling Piece (1966), the seeker’s journey up a ladder is rewarded with a benevolent "yes." Yet the word can’t be easily read. A magnifying glass hanging nearby must be used, reminding the viewer that it is their desire to know and see that carried them to this moment of affirmation. There is not so much subtlety in the Line element besides from the fact that the words were written so as to produce the desired effect of curious thinking. The simplicity of the shape, a three dimensional ladder, induces the mind as it makes the viewer wander about where the ladder is leading to. Its effect is that it arouses curiosity and such is the wa y to make others view your work. When it comes to texture, the artwork seems to suggest of the smooth transition as the viewer climbs the stairs. We see that when it comes to space, there is that little space where the ladder is focused. There is no boundary for the negative space and it is this vastness that the viewer is attracted to the artwork. We see that the stairs were highlighted. The contrast between the ladder and its surrounding serves to further emphasize that this ladder is not just an ordinary ladder but something more. That placement of the common ladder makes it so conspicuous that someone passing by would be interested in taking a glance at the artwork. The lightness value of the way the ladder was emphasized somehow gave it a glint of mystery which made it more mysterious to behold. After having read the words yes with the magnifying glass, the whole work achieves harmony with the viewer as he now feels the aura of mysteriousness and the sense of fulfillment. Perha ps the movement in the artwork is the climbing of the stairs, usage of the magnifying glass and reading the words. Each movement leads the viewer more to the essence of the artwork and makes him internalize the meaning of what he has just experienced. I could not agree more with what Bowen (2003) tells us that Ono "Ceiling Piece encourages us to ponder where we're heading..emphasizing the visual nature of this quest by linking spiritual affirmation to the seeker's curious gaze. On the other hand, what is finally found is a word, not an image. This substitution makes the mental nature of vision apparent." Another work of art of Ono is the invitation to her exhibit This is Not Here (1971). The invitations were written on partially fixed then folded photographic paper. When the invitation was opened and exposed to the light, the image imprinted disappeared. Instead, what was left was Onos name and telephone number. The recipient was left with a blank sheet of paper and an afterimage of its contents. The feeling of being puzzled and awe was for Ono what art should be and that is "wonderment". This use of photographs, as she called it, is "a tool with which to picture our world, mediate our desires, fulfill our goals, and yet it too exists in flux, perpetually afloat and ridden with life". The question that now faces us is how to delineate the elements of art in this work. Can we consider the lines that gave semblance to the imprints as having some artistic

Identify the main reasons behind the phenomenal success of Facebook Essay

Identify the main reasons behind the phenomenal success of Facebook. Evaluate whether the rapid growth of the last decade can be sustained - Essay Example The site has recorded tremendous growth since its inception, and this is owed to various factors as will be discussed in this paper. The success of Facebook mainly lies on the fact that the company has endeavored to improve the products it offers so that they meet the requirements of users (Walter, 2013). At first, the company did not dwell on making profits, but with the increased dependency of people on Facebook for various purposes it started making profits from advertising and selling data that was exchanged through the site. Facebook has developed to be one of the most popular sites since its inception in 2004 and continues to gather a following to the present day. Being the largest social media site, Facebook was started as a theory in 2003 by Zuckerberg, a Harvard student and was known as Facemash.com., at that time (Phillips, 2007). The site allowed Zuckerberg’s classmates to visit the site and compare how attractive people were, but was criticized and it did not become a success then. However, in 2004 mark launched the Facebook and within a day more than 1200 Harvard students had signed up and created a profile. In no time, word spread around, and the founders of the site saw it necessarily to open the site to other universities in the states. As at august 2005, the site was bought for 200,000$ and was now referred to as faceboo.com (Phillips, 2007). High schools in the United States were now allowed to create profiles and as at September the same year, it began to be known all over the world with the united kingdom universities being the first to know about the site after the united states. As word spread all over the world about the site, the network grew beyond being only used in schools but was now accessible to anybody who wanted to join and had an email address. The fact that the site was free to join made it easy for it to grow as more features were added to it to make user friendly. It made profits through